Are You Getting What You Paid for with Your Trace Mineral Program?

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January 2, 2026

For many in the dairy industry, organic trace minerals (OTMs) have become a standard part of the nutritional toolkit. They’re seen as a more available and absorbable alternative to inorganic trace minerals. But here’s the truth: not all OTMs are created equal. Due to the differences in OTM composition, there are differences in animal performance. At NOVUS, we believe superior performance stems from superior design — and that belief is embodied in MINTREX® Bis-Chelated Trace Minerals. More than just another trace mineral product, MINTREX® Bis-Chelated Trace Minerals are Made of More™, with a unique chemistry that ensures bioavailability, stability, and performance unlike any other mineral solution on the market today. Read the full article here.